Emma Coxon - Freelance PA & Project Manager

I set up Assistant Guru with a genuine desire to help professionals working in the creative, self development and well-being industries develop their business, by getting ideas and projects implemented, as well as managing their administrative workload. Allowing them to enjoy a better work/life balance, and gain the space and time to focus on what’s important to them and their company. 


Over the past 15 years I have worked as both a PA, and Account Manager, in London-based advertising companies, managing clients including Boeing, Egyptian Tourist Board, Vertu and Microsoft.  After moving to Bristol in 2006, I began work as an Account Manager for Sky at digital marketing agency Rockpool Digital, and subsequently as International Account Manager for Pukka Herbs. I now live in beautiful Wiltshire, where I run my business.  I have gained a great deal of experience working on a wide variety of projects, with clients worldwide – which has included working alongside design and advertising agencies.  

I have also worked in the publishing industry for the past three years as a writer and editor, working as Psychologies magazine's Food & Living Editor and Social Media Assistant.  As well as writing, this role included working with publishing companies on a regular basis and liaising with experts and PR agencies to commission them for Facebook Live interviews for the magazine's Editor-in-Chief. 

Having been involved in sales and marketing for many years, I am dedicated to meeting the needs of my clients, and going that one step further to provide the best possible support, with a creative edge. I love getting to know their business and what is important to them, in order to deliver exactly what they need.


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I have always been highly organised, and enjoyed using my skills to help others.  During my time as an Account Manager, I was used to juggling the demands of a number of high profile clients and meeting deadlines.  This included managing multi-million pound advertising campaigns worldwide, and ensuring everything was delivered on time.  This is why I love the work that I do – being as organised as I am, I really enjoy using the skills and experience I have, to ease the pressure of others.

I am a creatively minded person, with a love of photography, art and illustration.  I live in a village full of creative people, so am constantly surrounded by interesting people and artistic talent.  I use this creativity to inspire me in my work, and having had experience of working in a design agency in London, plus planning advertising campaigns for large clients…I enjoy collaborating with clients on new ideas for projects.   I also have an eye for fresh and professional design – so can recommend and source experts to help with this, as appropriate.

It is my combined passion for the creative, self-development and well-being industries that helps drive me in my business.  Not only do I appreciate that we are all individuals, with unique principles and needs, I love the work you do! I offer my clients a bespoke service, tailored to their specific requirements. It is my strong commitment to clients that has always been at the forefront of everything I do, no matter how large or small the project.

Find out more about what my clients say here.

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